I’m not a soccer fan but Nike just might change that. Their Risk Everything video ad campaign on YouTube is sensational. The latest being, The Last Game, is a 5 minute animated short film. Starring Ronaldo, Neymar Jr, Rooney, Zlatan, Iniesta and more.
Those names mean nothing to me, but I might actually take the time to research them after this action packed, adrenaline pumping, jaunt of an ad.
It might be a soccer ad, but it really hits home with any athlete. Actually, humans in general should relate to what Nike is trying to convey. Reminding us what makes us great is our ability to take risks.
There is no greater danger than playing it safe.
With a beautifuly dubbed soundtrack and sports action in a Matrix style presentation this ad is well worth your time. Give it a watch and find out for yourself.
How did the video make you feel? Do you take risks to live your dreams?
I encourage you to look failure in the eye, then laugh and always remember what makes us human.